This page follows one person, your customer, shown as a single dot, through the things an organisation puts in front of them: messages, websites and systems. It begins with the dot surrounded by clutter, shows the clutter being cleared and rebuilt around the person, and ends with an invitation to talk to Cojani Labs. All of the text on this page is available without the animation.
Your customer is a person.
Everything you put out lands in front of them: a statement, a website, an app. We are Cojani Labs, a communications and technology studio. We make those things work for that person.
They read your announcement. They still do not know what it means for them.
They search for what you sell. They find someone else.
They open your website. They leave without doing anything.
Three of your people ask them for the same details.
And on your own team, someone rebuilds the same report by hand. Every Friday.
None of this is because you do not care. It was built around the organisation, not around them.
The turn
We build it the other way round.
We start with your customer.
Then we work outward.
What they need to hear.
What they need to do.
What should never take their time.
Building for humans.
Cojani Labs. Communications and technology.
Here is what we do.
Five things, each for a person who depends on you.
1 of 5
Heard.Someone hearing about you for the first time.
Before anyone visits your website, they have already heard something about you. We help you decide what that is, who carries it and what you say on the day things go wrong.
So when you speak, people understand you and believe you.
Strategic communications and PRStrategy and messaging, media relations, leadership, crisis and event communications.
Clockpost is our workspace for planning social content, managing client approvals and organising publishing. It is what happens when a communications team and a software team sit at the same table.
I started Cojani Labs because I kept seeing the same thing: good organisations let down by tools and messages that were never made for the people using them. We are a small team on purpose. Wherever you are, you talk to the people doing the work.